Introducing Experience Crieff

Celebrating all that our town already is - and all it’s becoming

Crieff is a place with a lot to offer. A town with deep roots and big experiences. A place where culture, heritage, adventure and community meet in a way that feels truly special.

And now, there’s a new way to share that story - with each other, with visitors, and with the world.

Welcome to Experience Crieff. It’s yours to discover.

A new platform for a proud, evolving town

Experience Crieff is a new brand and digital platform designed to help shine a light on everything Crieff already has to offer and to build momentum around what’s coming next.

From vibrant festivals to everyday walks. From the stories in our history to the people shaping our future. Crieff is full of life, full of creativity, and full of opportunity.

This platform exists to connect those threads, celebrate local pride, and invite more people to explore, invest in, and fall in love with our town.

Why now?

Crieff is changing. You can see it and feel it.

• A growing programme of events - from the Crieff Summer Festival and Crieff Film Festival to our much-loved Crieff Christmas Festival

• Local businesses evolving and new ones opening

• Independent shops, galleries, makers and cafés adding colour and character

• Outdoor adventure destinations like Action Glen and Comrie Croft offering something for all ages

• And a cultural community that’s bringing creativity to the heart of town

  
  

There’s a real sense of energy here, and Experience Crieff is here to help capture it, amplify it, and share it.

What Experience Crieff will do

This is about more than just promotion. It’s about place. Identity. Community.

Experience Crieff is built around seven content pillars that tell our town’s story from every angle:

• About Us - who we are, what we stand for

• Heritage - the people, places and stories that shaped us

• Adventure - the trails, treks and outdoor thrills on our doorstep

• Culture - arts, events, music, makers and creativity

• What’s On - regular updates on events, festivals and things to do

• Our Town - everyday charm, local businesses and seasonal highlights

• Our People - the faces and voices of Crieff today

  
  

Through these, we’ll be rolling out seasonal campaigns, inspiring stories, visitor guides, social content and more - all designed to support local businesses, drive footfall, and encourage connection.

Who it’s for

For the community, it’s a reminder of everything we love about living here. A way to discover something new - or see something familiar with fresh eyes.

For visitors, it’s an invitation. To spend a little longer, dig a little deeper, and experience Crieff not just as a place to pass through, but a destination in its own right.

For partners, stakeholders and funders, it’s a clear sign that Crieff is ready to grow - with the right values, the right people, and the right momentum behind it.

The journey ahead

Experience Crieff is a key part of our wider regeneration strategy. It sits alongside community initiatives, local leadership, and town-wide plans to create a stronger, more vibrant future for all who live, work, visit and invest here.

This is a town with a proud history - and an even brighter future. Let’s experience it together.

Experience Crieff. It’s yours to discover.